The SHYFT Starts Now.
Gain GTM Clarity.
Win More Deals.
Scale Faster.

Most Early-Stage B2B Companies Don't Have a Marketing Problem.

They have a GTM problem.

The symptoms are familiar:

• Every quarter feels like a reset.
• Inputs are random, outputs are unpredictable.
• No one owns the process.
• Teams are disconnected with no shared framework.
• You're still running the old waterfall playbook instead of a
cohesive, customer-centric motion.

SHYFT Insights works with early-stage B2B founders and revenue leaders to build the GTM clarity and infrastructure to answer those questions and align your entire team around the strategy that follows.

SHYFT Insights completely upended what we thought we knew about positioning. As a founder, it's hard to get behind the idea that you may not actually want to "go wide". Angela's knowledge and unique background make her an invaluable strategic partner. I wish we'd worked with her years ago.

Founder | HRTech

★★★★★